INGO — Company Profile

Company Name: INGO

Founded: 2023

Founder & CEO: Jay Punase

Headquarters: Amravati, Maharashtra, India

1. Executive Summary

INGO is an ambitious e‑commerce platform focused on high value, everyday household needs — kitchen appliances, home appliances, and consumer electronics. Launched in 2023 from Amravati, INGO combines local market knowledge, reliable vendor relationships, and a customer‑first approach to provide quality products at competitive prices with excellent after‑sales support.

Our founder, Mr. Jay Punase, brings 4 years of entrepreneurial experience and 2 years of direct e‑commerce operations (as a Flipkart vendor in the Amravati region). INGO leverages these strengths along with strategic partnerships — including the founder’s solar business (Vithruk Solar System) — to deliver sustainable and trusted retail solutions across Maharashtra and beyond.

2. Vision & Mission

Vision: To become the most trusted neighbourhood e‑commerce brand in central India for home and kitchen appliances — combining value, convenience, and sustainability.

Mission: To offer reliable, affordable, and durable home and kitchen appliances backed by clear product information, fast delivery, and responsive customer service; while building an ecosystem that supports local vendors and sustainable practices.

3. Core Values

• Customer First: Every decision is made with the customer’s trust and convenience in mind.

• Quality & Transparency: Honest product listings, verified reviews, and clear warranties.

• Local Empowerment: Support local suppliers and skilled delivery partners.

• Sustainability: Promote energy‑efficient appliances and responsible packaging.

• Integrity: Fair pricing and ethical business practices.

4. What We Offer (Products & Services)

Products

• Kitchen appliances: mixers, grinders, juicers, gas stoves, cookware sets.

• Home appliances: fans, heaters, vacuum cleaners, air purifiers, water heaters.

• Consumer electronics: small gadgets, power banks, Bluetooth speakers, chargers.

Services

• Fast home delivery across supported regions.

• Installation & demo for selected appliances.

• After‑sales support and warranty facilitation.

• EMI & flexible payment options (planned expansion).

• Bulk commercial supplies for retailers and small businesses.

5. Target Market

• Urban and semi‑urban households across Amravati and neighboring districts.

• First‑time home buyers and young families looking for reliable, budget‑friendly appliances.

• Small retailers and kirana stores seeking wholesale/small bulk supplies.

6. Competitive Advantages

• Founder expertise: Hands‑on experience as a Flipkart vendor in Amravati gives INGO strong marketplace know‑how and vendor relationships.

• Local logistics: Optimized delivery routes and local pickup points ensure faster deliveries in core service areas.

• Sustainability link: The founder’s experience with Vithruk Solar System allows INGO to source energy‑efficient products and promote green offers.

• Customer care focus: Personalized customer support and installation services that many large marketplaces don’t provide locally.

7. Business Model

INGO operates on a hybrid model: direct inventory for high‑turn SKUs and marketplace vendor partnerships for a wider catalog. Revenue streams include product sales, installation & service fees, and B2B bulk supply contracts.

8. Operations & Logistics

• Procurement: Mix of direct sourcing from manufacturers and regional distributors to control quality and margins.

• Inventory: Small regional warehouse(s) with fast‑moving SKUs; drop‑ship or vendor fulfillment for low‑turn items.

• Delivery: Own delivery partners for last‑mile inside Amravati; courier partnerships for wider reach.

• Quality Control: Incoming inspection, product testing for select categories, and clear RMA (return) processes.

9. Marketing & Growth Strategy

• Localized digital marketing: targeted social ads, WhatsApp catalogues, and community groups.

• Seasonal promotions: festival sales, back‑to‑school, and kitchen essentials bundles.

• Partnerships: strengthen listing presence on marketplaces (Flipkart) and onboard regional retailers for bulk sales.

• Trust building: customer testimonials, video demos, and installation walkthroughs.

10. Key Milestones & Achievements (so far)

• Established operations and online presence (2023).

• Active Flipkart vendor in Amravati (operational experience and sales traction).

• Built a product portfolio focused on household essentials and appliances.

(More milestones can be added as INGO grows — e.g., monthly GMV targets, number of customers served, warehouse expansions.)

11. Management & Team

• Founder & CEO: Jay Punase — Founder of INGO and Vithruk Solar System; leads business strategy, vendor relationships, and operations.

• Operations & Logistics Lead: (To be hired / placeholder)

• Customer Support & Installation Team: (Local hires for on‑ground service)

• Marketing & Sales: (Small core team + agency partnerships for campaigns)

Note: We can add short bios and photos for each team member once you provide them.

12. Financial Snapshot (template)

These are placeholder headings — fill with actual numbers when ready.

• Startup capital:

• Monthly revenue (current):

• Average order value:

• Gross margin:

• Customer acquisition cost (CAC):

13. Partnerships & Vendors

• Flipkart (vendor operations in Amravati)

• Local manufacturers and distributors for appliances

• Logistics & courier partners for regional delivery

14. Social & Brand Guidelines (brief)

• Brand Tone: Friendly, trustworthy, and helpful.

• Logo use: Clear space around logo; use on white/neutral backgrounds for product listings and ads.

• Photography: Real product photos, clean backgrounds, clear shots of labels/warranty cards.

• Language: Primary language: Hindi + English (bilingual product listings recommended for Amravati region).

15. Contact & Next Steps

Founder: Jay Punase
Business: INGO (E‑commerce)
Associated business: Vithruk Solar System

Suggested next steps:

1. Fill financial snapshot with real numbers.

2. Add team bios and contact details.

3. Prepare 1‑page sales brochure and a social media banner for the next promotion.

4. Plan next 90‑day roadmap (inventory, marketing pushes, and hiring priorities).